Category: 1. ‘Two Step Flow theory’ Or ‘Culture Industry’
Two Step Flow theory
The two-step flow theory is The theoretical hypothesis proposed by American communication scholar Lazarsfeld in 1940 in…
Two step flow theory in internet marketing
The two-step flow theory is a communication model proposed in the book The People’s Choice in 1948…
Further understanding of “why opinion leaders” are needed
With today’s technology being so advanced, social media has become an integral part of people’s lives and…
Understanding the cultural industry in the new era – take TikTok and fan movies as examples.
As early as the 1930s and 1940s, Governments and political parties started promoting political ideologies to the…
Culture Industry & Tourism
Starting from the theory of Adorno and Horkheimer, the intent is to carry out an analysis of the application of the theory on a personal topic of your choice. In this case of the so-called mass tourism.
You want to understand the Two-Step Flow Theory? Well, your at the right place!
What is the Two Step Flow Theory? The Two Step Flow Theory is an understandment of how…
Two Step Flow theory in China
Nowadays, with the progress of science and technology to promote the rapid development of the media industry,…
Two-step flow theory: society needs “opinion leaders.”
Two-Step Flow Theory: “Information and messages are first sent from the media to thought leaders, influencers, or…
Application of Two-Step Flow Theory in digital media era
The Two-Step Flow Theory was proposed by Paul Lazarsfeld, Elihu Katz and R.K. Merton in 1950. In…
Chinese & Western cultural industries
Nowadays, the rapid development of media, the advancement of science and technology and the development of the…
A quick word about Culture Industry
Some definition of culture industry Culture Industry is a concept pioneered by Adorno and Horkheimer in their…
Two step flow theory-Passive audiences
In these weeks of study, we have learned the concept of two step flow theory.The key of two-step…
Loss of individuality——Culture industry
Loss of individuality——Culture industry How to simply understand the cultural industry? It can be divided into the…
Culture industry
The cultural foundation and ideas of each country are different, and with the changing times, culture is…
Cultural industry
Here I would like to say a few words about China’s cultural industry today. China’s cultural industry…
From Two-Step Flow theory to Multi-Step Flow theory
What is the ‘Two Step Flow theory’? The two-step flow theory refers to a type of communication…
Understanding Two-Step Flow Theory.
Understanding Two-Step Flow theory. UNDERSTANDING What does the term ‘’Two-Step Flow theory’’ mean? FIrst thing to say…
The Two-Step Flow Theory: Understood
The initial concept and creation of the “Two-Step Flow Theory” was first developed during the 1940s. The…
The analyse of “Why Two-Step Flow Theory is outdated”
Short introduce about the theory The Two-Step Flow Theory was post by Paul Lazarsfeld in 1940s. It…
Exploring the Two-Step Flow Theory with The Rise of Sustainable Fashion
What is Two Step Flow Theory? The theory of two-step flow of communication, as the theory of…
The impact of the ‘we-media’ era on the Cultural Industry
Introduction : Mass culture, as a new cultural form that comes into being with culture entering the…
Analyzing why “Liu Genghong” became popular from the perspective of two-step flow communication theory?
During the epidemic, the “Liu Genghong fitness exercise”on Chinese TikTok platform was so hot, to what extent was it hot? During the period of control and closure of people in the community building WeChat group of white-collar workers, housewives, retired elderly people all meet together to dance this exercise. During the sealing control in Shanghai, it became the simplest form of entertainment.
