Author: Shengze

1 Comment on Male Gaze
Posted in 4. Media Discourse’ Or ‘The male gaze’

Male Gaze

What Is the Male Gaze? The male gaze is a concept that describes a particular perspective and…

1 Comment on Ideas of encoding and decoding
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Ideas of encoding and decoding

What is Decoding and Encoding? Encoding/decoding is a communication model that provides a theoretical approach to how…

0 Comment on Identity on the Internet
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Identity on the Internet

What is the identity? Identity includes the memories, experiences, relationships and values that create a sense of…

2 Comments on Two Step Flow theory in China
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Two Step Flow theory in China

Nowadays, with the progress of science and technology to promote the rapid development of the media industry,…

0 Comment on About P.J.
Posted in Hello World

About P.J.

Hello, my Chinese name is Jia Shengze, my English name is Paul, or you can call me…