Author: Shiyue

2 Comments on Male gaze: How women are viewed by man?
Posted in 4. Media Discourse’ Or ‘The male gaze’ Blog

Male gaze: How women are viewed by man?

What is male gaze? In feminist theory, the male gaze is the act of depicting women and…

1 Comment on Encode&Decode Model
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Encode&Decode Model

The Encoding/Decoding model in communication was first developed by cultural studies scholar Stuart Hall in 1973. What is Decoding and…

0 Comment on How people perform in the digital world?
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

How people perform in the digital world?

1st: What is identity? From the perspective of personality psychology, identity is the experience of the essential…

1 Comment on A quick word about Culture Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

A quick word about Culture Industry

Some definition of culture industry Culture Industry is a concept pioneered by Adorno and Horkheimer in their…

0 Comment on About Shiyue Zhang
Posted in Hello World

About Shiyue Zhang

This is my second year in University of Westminster and my pathway course is Advertisement and PR….